Schwinn bicycles Case Study Example | Topics and Well Written Essays - 1000 words

Schwinn bicycles - Case Study ExampleThis research aims to evaluate and present the main strength of the participation that lies in its large number of association with the industry segment. The smart sets association with the industry dates top to more than a hundred years. Schwinn bicycles was once the market leader in the industry and has a an soft brand recall by the customers. The expertise of manufacturing and separate operational aspects similarly constitute some of the other strngths of the phoner. A team of deidcated huamn resource base as well as a number of manufacturing units withal serve as potential strngths of the company. The major areas of weakness of the company lies in its considerbly degrading market helping and its outdated product line that finds very few takers in the market. In addition to this the issue lies with the vile positioning of the company as the customers find the brand and its products outdated and old fashioned that does not pit the exp ectations of the prospective sutomer segments. The internal organizational aspects like HR policy and the aspect of sourcing some of the products from Asian nations has also put questions over the aulity aspect of the companys products. One of the possible alternatives before Schwinn bicycles is a displace strategy. Repositioning involves changing the perception about a product or a brand in the minds of the level market audience. The displace strategy would involve focusing on innovation and needs of the customers and successfully communicating this change so as to change the perception of the brand and its product in the minds of the target market audience. ... In addition to this scope also exists for the company in unexplored and new markets wherte the company can leverage its association with the industry and its accrued experince to gain customer confidence that can draw off benefits for the company. Opportunities also exists for the company in innovating its exiting produ ct line that can help it to make its cash registers closed chain and help maintain profitability and sustainability in the long run. Threats Schwinn Bicycles faces threats from its competitors in the market that of late have interpreted an edge over it in the market by virtue of greater innovation and newer product lines. The company also faces threats from the negative positioning and a poor image among the customers with the brand and its products. The constantly dwinndling market shares on with large number of debt obligations and the extensive levels of competition in the market serves as sources of considerable threats that can pay back considerble issues for the organization. Analysis of Alternatives In the light of the issues surrounding the company, it has become imperative for the company to undertake strategic changes in its functioning that can help generate competitive advantage for the organization. Some of the strategic alternatives that can be considered by the com pany are stated below One of the possible alternatives before Schwinn bicycles is a repositioning strategy. Repositioning involves changing the perception about a product or a brand in the minds of the target market audience. The repositioning strategy would involve focusing on innovation and needs of the customers and successfully communicating this change so as to change the perception of the brand and its product in the